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By David Schlatter, Jul 24 2017 12:16PM

When building and or having a website built. It’s essential to have original content. The design and layout of your website are the brick and mortar(Storefront) of your website’s presence on the Internet. The content posted on your website is your inventory.


It’s your website content and not your website design that Search Engines like Google, Bing, Yahoo and thousands of others, index your website for ranking and or placement. The SEO (Search Engine Optimization) crawlers that sweep your website, use your content to properly index your business website into the correct, internet search categories, to be found by your potential new customers.


Website content shouldn’t be flowery or creative, but concise and simple. After all, you can own the most impressive looking restaurant from the outside and inside. But if the food is no good, customers won’t stay and or comeback to visit. If your website is hard to understand, or clearly doesn’t state what you do, then inventory your products and services so potential customers visiting your website/storefront, can relate to it, in 15 seconds or less.


David Schlatter

Media DUCK Global / david media solutions



By David Schlatter, Jan 27 2017 04:46PM

There’re many questions you should ask yourself and more importantly your website designer/developer/marketer as we kick-off the new year. I’ve three questions below as examples.


What do my website analytics tell us about how the site is trafficking and marketing?


If your website designer/developer has you on any kind of marketing plan, then they must also have your business website accumulating monthly analytics. This is important, accessing how well your website is doing and how it converts hits into customers is vital to your business and website’s ongoing development. Your business website analytics can track what country, state, city, the type of device used to view your website and the flow from page to page, including time spent on each. This plus a lot more can help your web-professional with pro-active and aggressive optimization and user experience satisfaction that will provide greater dollars to your bottom-line. We can all use that.


Does the home page of my website meet the (15sec.) rule?


You have 15 seconds to connect with your online visitor, if what they see doesn’t excite, inspire or make them curious, then ask your website designer/ developer to adjust the appearance, Image and brand your website’s Home Page is currently not reflecting. Again, the analytics I mentioned above will tell you how viewers rate your website pages and content. Later this year I’ll address how best to set-up a great Home Page.


Is my website content current?


We are all bad when it comes to keeping our website content current. This should be a daily, weekly or at the least a monthly task by you the business owner and or exec. Letting your website designer/developer know of new sales, inventory, personnel, contact information…etc. is extremely important to keeping your website at the top of any search engine and for the business website to do what it’s built for, new customer stream and serving existing customers.


If your website designer/developer is a marketing professional as we are at Media DUCK & david media solutions. Then talk with them about ideas how to best make your website aggressive at marketing your products and or services in 2017.


While this is only a summary of the ‘three questions to ask’. I hope it helps and encourages you to act immediately in making your website all it can be.


As always, If I can be of service personally, I’m but a phone call and or email away.

All the best


David Schlatter

Media DUCK Global & david media solutions

480-426-9747

888-950-4923



By David Schlatter, Apr 27 2016 01:04PM

2016 is promising for businesses…


Traditionally Presidential election years can be slow growth for small to large businesses and even a no growth year. This in part, is due to the insecurity of political presidential choices. The candidate’s promises can be positive and or dismaying. 2016 is definitely a year of political confusion and dismay regardless of what side of the fence you sit on. Yet 2016 is promising.


2016 is promising because regardless of your presidential choice, change is coming and you can be positive about that. In 2016 two-thirds of business advertising and marketing is internet based with one-third traditional marketing. That should mean major cost savings in your ad budget, again a positive in 2016. I’m a believer in the coalescence of internet/digital and conventional marketing strategies, use your dollars well. Expand your conventional marketing some, with your new found digital marketing savings.


David Schlatter


By David Schlatter, Jul 27 2015 11:56PM

As a small business owner, you know you need to have a website, right? But building your online presence to attract more customers doesn’t stop there. Unfortunately, just because you build a website, doesn’t mean Internet traffic will come to visit. It takes Internet Marketing to ensure your site is seen by the largest number of prospective clients.


At Media DUCK Global we take a three-pronged approach for our clients that consists of both conventional and unconventional ideas, concepts and strategies:


*Power of Synergy (POS)

*Conceptional Marketing

*Collective Achievement


POS

The Power of Synergy

Using the power of synergy, your Internet Marketing is both globally reaching and intimately successful. Today’s marketing requires a synergistic blend of analogue (Conventional) and digital marketing strategies. Together they’ll provide creative marketing that is greater than the sum of an individual resource.


Conceptional Marketing


What’s your business concept?

Conceptional Marketing is marketing your business’s products, services, person/persona, organization, and/or brand. Your website’s concept is reflected in its design and this reflects YOU. No one wants to do business with a company; they want to do business with YOU, especially on the World Wide Web, where a prospective customer can’t meet with a person face-to-face. Build your concept and build your clientele.


This applies to analogue marketing strategies as well. Customer walks into your place of business and or your tech, salesman or employee of any type walks into the customer’s residence or business. This is where their (The Customer’s) conception begins of your business.


Collective Achievement


It all adds up…


Simply put, the more widespread your Internet presence with a balance of analogue, the greater the potential for sales. Collective Achievement is an area often missed by conventional website design companies, in part because they are conventional website design companies. Media DUCK Global is unconventional, continually thinking outside the limits to achieve Internet and analogue Marketing success measured by your bottom line.


Websites are far from the idea of being a ‘Field of Dreams’ your potential customers won’t find you just because you built it. They find you, because you wisely invested in a synergy of analogue and digital marketing that offers collective success.


By David Schlatter, Mar 15 2015 09:40PM

Before discussing a coalescence of analogue and digital marketing strategies for new and young businesses. I want to share with owners of older and established business. Those many years senior to the new and younger business of only a couple of years. Here’re a couple of points as to why having a professional website for your business is important.


Value of your business at the time you retire and or sell will be affected by a minimum of 20% plus if you don’t have a website. Often it’s considerably more depending on your industry type. Most likely the person purchasing your business will be of the X or Millennial generation. They know, live and breathe the value of the World Wide Web. The idea of purchasing a business with no or worse a poor Internet presence is unthinkable regardless of the years of success your business has had. It won’t calculate in the future. And the future is here.


As the age of your targeted demographic engulfs more of the X and Millennial’s generations your business’s current prosperity will begin a sudden and quick decline. You’ll blame the economy and numerous other possibilities. But the fact will be the same for you as for millions of other business owners. You procrastinated your opportunities and future away, simply by not having a simple yet highly valued by 21st century standards, website for your business.


As with the value of your business discussed in the above previous point. The younger in mind-set to the Internet (X & Mill’s) are now your customers and potential customers and they’ll and are shopping and searching for your services and or products how? You know. The World Wide Web. How will they find your business? Oh you say by word of mouth like the last (20-30) years. Got news for you. Word of mouth today is called Social Media. And Social Media is on the World Wide Web. And your Business Website is part of that new circle of life.


**If you have a current website be sure to discuss with your developer keeping it up to date and refreshed with new information, call to actions, products and services displayed and well listed. There’s much more to know, but a good website design and marketing company will know how to advise and what to do to keep you and your business at the top of your game.


Until next, I’m: David Schlatter at Media DUCK Global.


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