Coalescence of Analogue and Digital Marketing for New Businesses
By David Schlatter, Jul 27 2015 11:56PM
As a small business owner, you know you need to have a website, right? But building your online presence to attract more customers doesn’t stop there. Unfortunately, just because you build a website, doesn’t mean Internet traffic will come to visit. It takes Internet Marketing to ensure your site is seen by the largest number of prospective clients.
At Media DUCK Global we take a three-pronged approach for our clients that consists of both conventional and unconventional ideas, concepts and strategies:
*Power of Synergy (POS)
The Power of Synergy
Using the power of synergy, your Internet Marketing is both globally reaching and intimately successful. Today’s marketing requires a synergistic blend of analogue (Conventional) and digital marketing strategies. Together they’ll provide creative marketing that is greater than the sum of an individual resource.
What’s your business concept?
Conceptional Marketing is marketing your business’s products, services, person/persona, organization, and/or brand. Your website’s concept is reflected in its design and this reflects YOU. No one wants to do business with a company; they want to do business with YOU, especially on the World Wide Web, where a prospective customer can’t meet with a person face-to-face. Build your concept and build your clientele.
This applies to analogue marketing strategies as well. Customer walks into your place of business and or your tech, salesman or employee of any type walks into the customer’s residence or business. This is where their (The Customer’s) conception begins of your business.
It all adds up…
Simply put, the more widespread your Internet presence with a balance of analogue, the greater the potential for sales. Collective Achievement is an area often missed by conventional website design companies, in part because they are conventional website design companies. Media DUCK Global is unconventional, continually thinking outside the limits to achieve Internet and analogue Marketing success measured by your bottom line.
Websites are far from the idea of being a ‘Field of Dreams’ your potential customers won’t find you just because you built it. They find you, because you wisely invested in a synergy of analogue and digital marketing that offers collective success.