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By david Zacarte, Feb 1 2015 09:38PM

With 40 plus years of marketing experience I still find promoting Client Brands into sales dollars challenging and exciting. I don’t believe the difficulty or challenges are any greater than that of marketing businesses 10-30 years ago. The success of marketing your business and or Brand in today’s world of the Internet follows suit with techniques from pre-Internet strategies. You can debate, but I’m correct.


Successful Marketing in 2015 is a coalescence of Analogue and Digital Marketing. You need a merger of conventional and virtual marketing plans to have a successful strategy in selling your services and or products. Upstart and businesses under (2) years old will have the most difficult time growing or even continuing their business without a successful coalescence of Analogue and Digital Marketing. Older businesses of more years may have time if they wish for whatever reason, wait it out before dealing with new world marketing strategies. But you haven’t much time. And you risk a real conventional loss.


Follow me and we’ll pick up this topic and discussion in my next post.


By david Zacarte, Jul 29 2014 09:13PM

All too often do businesses and organizations have their website built then pay no attention to it afterwards. It’s easy to fall into the ideology of ‘Field of Dreams” “If I have it built, customers will come.” This has led to unsatisfied clients of website design companies. Frustrated with the lack of apparent success from their business website.


As a business owner with a website there’re several items you should weigh. Your business website is the least expensive while the most successful form of advertising and marketing you have. Understanding accepting faith this, is important to the success of your website. Applying the same time and principles to your website as you do older more comfortable conventional advertising and marketing is a first step.


The Virtual World is as real as the sign above your business’s door displaying your Name and Logo. Its a world based on faith. Faith based because you can’t touch it nor is it, right in front of you as the front door of your business. The Virtual World which encompasses your business website boggles the mind. Its non-logical to our normal conscious awareness, therefore doesn’t make good business sense. However, the Internet is real, here to stay, the first impression most potential customers of your business will have of your business.


Applying the same conventional advertising skills you have successfully used over the years on your business website, will save hundreds if not thousands of dollars yearly. Well placed marketing dollars on your website’s search optimization and promotion will result in year over year increases to your sales.


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