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By David Schlatter, Aug 30 2017 01:17PM

Your approaching the final stretch of 2017, as we near the final month of the third quarter. Time to evaluate your business’s online and conventional marketing strategies before the holiday packed fourth quarter of this year. Even if you are a services oriented business, the fourth quarter may be traditionally, a slower time for your business. Wouldn’t it be good, to see a boost of 5-10% or better, over last year’s fourth quarter? Of course.


Review your website and online advertising (Like newsletters, email-blasts, correspondences, Google+, Social Media and more). Be sure your website is up-to-date. Current pricing, deals, specials, descriptions of products and services, newest relevant pictures and videos. Your business website needs to stay relevant and current for customers and with the Search-engines crawling your website and indexing your information for potential new customer searches.


If your website doesn’t meet the same standard, you expect your business to meet with its customers, then change is in order. Talk to your current website designer or developer, discuss developing and or upgrading your site to be, its best. Talk about potential specials and events, timely posting to the website over the next quarter. Also, review your website’s Internet reports regularly, they can help define, the strengths and weaknesses of your business website.


David Schlatter

Media DUCK Global



By David Schlatter, Jul 24 2017 12:16PM

When building and or having a website built. It’s essential to have original content. The design and layout of your website are the brick and mortar(Storefront) of your website’s presence on the Internet. The content posted on your website is your inventory.


It’s your website content and not your website design that Search Engines like Google, Bing, Yahoo and thousands of others, index your website for ranking and or placement. The SEO (Search Engine Optimization) crawlers that sweep your website, use your content to properly index your business website into the correct, internet search categories, to be found by your potential new customers.


Website content shouldn’t be flowery or creative, but concise and simple. After all, you can own the most impressive looking restaurant from the outside and inside. But if the food is no good, customers won’t stay and or comeback to visit. If your website is hard to understand, or clearly doesn’t state what you do, then inventory your products and services so potential customers visiting your website/storefront, can relate to it, in 15 seconds or less.


David Schlatter

Media DUCK Global / david media solutions



By David Schlatter, Jul 27 2015 11:56PM

As a small business owner, you know you need to have a website, right? But building your online presence to attract more customers doesn’t stop there. Unfortunately, just because you build a website, doesn’t mean Internet traffic will come to visit. It takes Internet Marketing to ensure your site is seen by the largest number of prospective clients.


At Media DUCK Global we take a three-pronged approach for our clients that consists of both conventional and unconventional ideas, concepts and strategies:


*Power of Synergy (POS)

*Conceptional Marketing

*Collective Achievement


POS

The Power of Synergy

Using the power of synergy, your Internet Marketing is both globally reaching and intimately successful. Today’s marketing requires a synergistic blend of analogue (Conventional) and digital marketing strategies. Together they’ll provide creative marketing that is greater than the sum of an individual resource.


Conceptional Marketing


What’s your business concept?

Conceptional Marketing is marketing your business’s products, services, person/persona, organization, and/or brand. Your website’s concept is reflected in its design and this reflects YOU. No one wants to do business with a company; they want to do business with YOU, especially on the World Wide Web, where a prospective customer can’t meet with a person face-to-face. Build your concept and build your clientele.


This applies to analogue marketing strategies as well. Customer walks into your place of business and or your tech, salesman or employee of any type walks into the customer’s residence or business. This is where their (The Customer’s) conception begins of your business.


Collective Achievement


It all adds up…


Simply put, the more widespread your Internet presence with a balance of analogue, the greater the potential for sales. Collective Achievement is an area often missed by conventional website design companies, in part because they are conventional website design companies. Media DUCK Global is unconventional, continually thinking outside the limits to achieve Internet and analogue Marketing success measured by your bottom line.


Websites are far from the idea of being a ‘Field of Dreams’ your potential customers won’t find you just because you built it. They find you, because you wisely invested in a synergy of analogue and digital marketing that offers collective success.


By David Schlatter, Mar 15 2015 09:40PM

Before discussing a coalescence of analogue and digital marketing strategies for new and young businesses. I want to share with owners of older and established business. Those many years senior to the new and younger business of only a couple of years. Here’re a couple of points as to why having a professional website for your business is important.


Value of your business at the time you retire and or sell will be affected by a minimum of 20% plus if you don’t have a website. Often it’s considerably more depending on your industry type. Most likely the person purchasing your business will be of the X or Millennial generation. They know, live and breathe the value of the World Wide Web. The idea of purchasing a business with no or worse a poor Internet presence is unthinkable regardless of the years of success your business has had. It won’t calculate in the future. And the future is here.


As the age of your targeted demographic engulfs more of the X and Millennial’s generations your business’s current prosperity will begin a sudden and quick decline. You’ll blame the economy and numerous other possibilities. But the fact will be the same for you as for millions of other business owners. You procrastinated your opportunities and future away, simply by not having a simple yet highly valued by 21st century standards, website for your business.


As with the value of your business discussed in the above previous point. The younger in mind-set to the Internet (X & Mill’s) are now your customers and potential customers and they’ll and are shopping and searching for your services and or products how? You know. The World Wide Web. How will they find your business? Oh you say by word of mouth like the last (20-30) years. Got news for you. Word of mouth today is called Social Media. And Social Media is on the World Wide Web. And your Business Website is part of that new circle of life.


**If you have a current website be sure to discuss with your developer keeping it up to date and refreshed with new information, call to actions, products and services displayed and well listed. There’s much more to know, but a good website design and marketing company will know how to advise and what to do to keep you and your business at the top of your game.


Until next, I’m: David Schlatter at Media DUCK Global.


By David Schlatter, Jul 29 2014 09:13PM

All too often do businesses and organizations have their website built then pay no attention to it afterwards. It’s easy to fall into the ideology of ‘Field of Dreams” “If I have it built, customers will come.” This has led to unsatisfied clients of website design companies. Frustrated with the lack of apparent success from their business website.


As a business owner with a website there’re several items you should weigh. Your business website is the least expensive while the most successful form of advertising and marketing you have. Understanding accepting faith this, is important to the success of your website. Applying the same time and principles to your website as you do older more comfortable conventional advertising and marketing is a first step.


The Virtual World is as real as the sign above your business’s door displaying your Name and Logo. Its a world based on faith. Faith based because you can’t touch it nor is it, right in front of you as the front door of your business. The Virtual World which encompasses your business website boggles the mind. Its non-logical to our normal conscious awareness, therefore doesn’t make good business sense. However, the Internet is real, here to stay, the first impression most potential customers of your business will have of your business.


Applying the same conventional advertising skills you have successfully used over the years on your business website, will save hundreds if not thousands of dollars yearly. Well placed marketing dollars on your website’s search optimization and promotion will result in year over year increases to your sales.


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