By david Zacarte, Apr 29 2014 07:19PM
Website photography is essential to any successful productive website. If you aren’t current using any graphics or photography on your website, then please think of doing so. In a short article recently I briefly touched on ‘The Here and Now of the End User’. The millennia user is not as interested in textual content as is the Baby Boomer generation. Millennia users are comfortable with high-end graphics and photos and less comfortable with text. We’re back to old school marketing that “pictures paint a thousand words.”
Not just any photography and or graphic will do. Creative, Interactive, original, detailed graphics and photography is what’s needed. Your website is the first impression/Image potential and existing clients will and do see every day. The easiest way to grab a potential customer or existing client to stay and view your website’s offerings, is with a mind-grabbing image. Yes mind-grabbing. Your Home page imagery on your website should grab at the mind of your website visitor to the point of keeping their attention to scroll through the site, with desirous interest.
A website’s photography should define the company’s brand, product or service. Photography and graphics should not be cute, there may be exceptions, but focus on you the owner or the business’s brand/image, product or service. Think somewhat out of the box when selecting a photo shot and outline your objectives before shooting. This is a job for either the owner or an executive of the business to work with the photographer. Many times businesses leave the total project up to the photographer, when it’s the owner or executive who as the knowledge and passion for the business. You must pass this on to the photographer.
Website photography enhances the passion of the owner, brand/image, product or services of your business. Your photography and graphics sell better than textual content. Leave the text for the search engines and balance your website design with better photography and graphics. This is important in the day of the millennial user.
At Media DUCK Global we’ve created a complete Department for Web-Photography. As with any professional web-photographer we focus on the image and benefit a photograph or graphic can contribute to your business’s products or services. Before I give away our secrets of photography and graphic design. Take time to speak with your current website designer and Marketing firm first. Consult with them and decide if they can meet the needs of or answer you ‘How good art thou photography?’